¿ËÈÕ£¬£¬£¬£¬£¬£¬£¬ÌìÏÂ×ÅÃûÆ·ÅÆÆÀ¹À»ú¹¹Brand FinanceÕýʽÐû²¼¡°2022È«ÇòÊ®´ó×î¾ß¼ÛֵͿÁÏÆ·ÅÆ¡±°ñµ¥£¬£¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿ÚÒÀ¸½Ç¿¾¢µÄÆ·ÅÆʵÁ¦Ê״νøÈë°ñµ¥£¬£¬£¬£¬£¬£¬£¬ÈÙ»ñµÚ2λÅÅÃû£¬£¬£¬£¬£¬£¬£¬²¢»ñµÃA+Æ·ÅÆÆÀ¼¶[1]¡£¡£¡£¡£¡£ÔÚÒßÇéÒ»Á¬µÄ´óÅä¾°Ï£¬£¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿ÚÆð¾¢Ó¦¶ÔÌôÕ½£¬£¬£¬£¬£¬£¬£¬³ä·ÖÕÆÎÕ»úÔµ£¬£¬£¬£¬£¬£¬£¬ÎȽ¡Éú³¤£¬£¬£¬£¬£¬£¬£¬ÓÅÒìЧ¹ûµÄÈ¡µÃÕýÊǶÔΤµÂÍøÕ¾¹Ù·½Èë¿ÚÆ·ÅÆÁ¦µÄÔÙÒ»´ÎÓÐÁ¦Ö¤Êµ¡£¡£¡£¡£¡£

ΤµÂÍøÕ¾¹Ù·½Èë¿ÚÈÙ»ñBrand Finance¡°2022È«ÇòÊ®´ó×î¾ß¼ÛֵͿÁÏÆ·ÅÆ¡±µÚ¶þÃû

Brand Finance½¨ÉèÓÚ1996Ä꣬£¬£¬£¬£¬£¬£¬ÊÇÓ¢¹úÖøÃûµÄÆ·ÅƹÀÖµÓë×Éѯ»ú¹¹£¬£¬£¬£¬£¬£¬£¬Ò²ÊǵÚÒ»¼Ò¼ÓÈë¹ú¼ÊÆÀ¹À±ê׼ίԱ»áµÄÆ·ÅÆÆÀ¹À×Éѯ¹«Ë¾[2]£¬£¬£¬£¬£¬£¬£¬Ã¿ÄêÆÀ¹ÀÁè¼Ý5000¸öÆ·ÅÆ£¬£¬£¬£¬£¬£¬£¬Éæ¼°È«Çò¸÷¸öµØÇøÓëÐÐÒµ¡£¡£¡£¡£¡£×÷ΪBrand FinanceµÄ×î´óÌØÉ«£¬£¬£¬£¬£¬£¬£¬Æ·ÅÆÆÀ¼¶ÌåÏÖ±ÈÕÕÆ侺ÕùµÐÊÖµÄÆ·ÅÆͶÈë¡¢×ʲúÀۼƺÍδÀ´Ç±Á¦£¬£¬£¬£¬£¬£¬£¬²¢ÓÉDµ½AAA¾ÙÐеݽøʽÆÀ¼¶¡£¡£¡£¡£¡£Brand Finance»ùÓÚÔ¤¹ÀµÄÆ·ÅƼÛÖµÐû²¼Æ·ÅƼÛÖµÅÅÐаñ£¬£¬£¬£¬£¬£¬£¬ÆäרҵÐÔÊܵ½¹ú¼ÊÆÕ±éÈÏ¿É¡£¡£¡£¡£¡£Î¤µÂÍøÕ¾¹Ù·½Èë¿ÚÔÚÉÌÒµÔËÓªÄÜÁ¦¼°ÆóÒµÉç»áÔðÈÎÁ½·½ÃæÆëÍ·²¢½ø£¬£¬£¬£¬£¬£¬£¬ÌåÏÖÓÅÒ죬£¬£¬£¬£¬£¬£¬ÈÃΤµÂÍøÕ¾¹Ù·½Èë¿Ú׿ԽµÄÆ·ÅƼÛÖµ»ñµÃ³ä·Öչʾ¡£¡£¡£¡£¡£

Brand Finance¡°2022È«ÇòÊ®´ó×î¾ß¼ÛֵͿÁÏÆ·ÅÆ¡±°ñµ¥

¶àÔª»¯ÓªÒµÉú³¤ºÍÒ»Á¬Á¢ÒìµÄ²úÆ·×éºÏÊÇÆóÒµÉÌÒµÔËÓªÄÜÁ¦µÄÖ÷Òª»ù´¡¡£¡£¡£¡£¡£ÒÔ¡°Ë¢ÐÂÓÅÃÀÉúÑĿռ䡱ΪÆóҵʹÃü£¬£¬£¬£¬£¬£¬£¬¶àÄêÀ´£¬£¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿ÚÒ»Ö±ÖÂÁ¦ÓÚÌṩ¸ßÖÊÁ¿µÄÁ¢Òì²úÆ·À´Öª×㹤ҵºÍ¶¼»áµÄ¿ìËÙÉú³¤£¬£¬£¬£¬£¬£¬£¬ÒÔ¼°ÈËÃǶÔÓÅÃÀÉúÑĵÄÐèÇ󡣡£¡£¡£¡£ÏÖÔÚ£¬£¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿ÚµÄ¡°Ë¢Ð¡°¹æÄ£ÒѺ­¸Ç×°ÊÎÍ¿ÁÏ¡¢ÐÞ½¨Í¿ÁÏ¡¢¹¤ÒµÍ¿ÁÏ¡¢Æû³µÍ¿ÁÏ¡¢´¬²°Í¿ÁÏ¡¢³øÎÀµ×²Ä¡¢·À»¤Í¿ÁÏ¡¢¾í²ÄÍ¿ÁÏ¡¢·ÛÄ©Í¿ÁϺ͸¨²ÄµÈ¶à¸öÁìÓò¡£¡£¡£¡£¡£×¤×ãÓÚÊг¡ºÍÏûºÄÕßÐèÇ󣬣¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿Ú¼á³ÖÁ¢ÒìÇý¶¯£¬£¬£¬£¬£¬£¬£¬Ò»Á¬Í¶Èë×ÊÔ´ÓÃÓÚ½¹µãÊÖÒÕÑз¢£¬£¬£¬£¬£¬£¬£¬Ìṩ¸ü¸ßЧ¡¢¸üµÍºÄ¡¢Ò×Ê©¹¤¡¢¸ü»·±£µÄͿװÕûÌå½â¾ö¼Æ»®¡£¡£¡£¡£¡£ÔÚ¿ÉÒ»Á¬Éú³¤Õ½ÂÔµÄÖ¸ÒýÏ£¬£¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿Ú»¹Ö§³Ö³ÇÕò»¯½¨Éè¡¢µÍ̼ÐÞ½¨ºÍÂÌÉ«½¨²Ä¡¢Ö°ÒµÊÖÒÕÈ˲Å×÷ÓýºÍÊý×Ö»¯Éý¼¶£¬£¬£¬£¬£¬£¬£¬ÓëºÏ×÷»ï°éÅäºÏÉú³¤£¬£¬£¬£¬£¬£¬£¬ÖúÁ¦ÊµÏÖ¸ü¶à¼ÒÍ¥µÄÓÅÃÀÉúÑĺÍÇøÓò¾­¼ÃµÄ¿ìËÙÉú³¤¡£¡£¡£¡£¡£Ò»Ö±´òÔì×ÔÓÐÆ·ÅÆÁ¦£¬£¬£¬£¬£¬£¬£¬½ÓÐøÔöÌíµÄÆ·ÅÆʵÁ¦ÒѾ­³ÉΪΤµÂÍøÕ¾¹Ù·½Èë¿Ú¸ßЧı»®ÓëÓÅÖÊÉú³¤µÄÇ¿ÊÆÖúÍÆÁ¦¡£¡£¡£¡£¡£

ΤµÂÍøÕ¾¹Ù·½Èë¿ÚÒ»Á¬Îª²î±ðÐÐÒµÌṩÁ¢ÒìͿװ½â¾ö¼Æ»®

Ò»Ö±ÒÔÀ´£¬£¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿ÚÔÚ¸÷ÁìÓòһֱͻÆÆ£¬£¬£¬£¬£¬£¬£¬Ó®µÃÁËÖî¶àȨÍþýÌåºÍ»ú¹¹µÄ¿ä½±ÓëÈÏ¿É¡£¡£¡£¡£¡£ÔÚÆ·ÅÆÆÀ¼¶È¨Íþ»ú¹¹ChnbrandÐû²¼µÄ2022Ä꣨µÚÊ®¶þ½ì£©ÖйúÆ·ÅƼÛÖµÖ¸ÊýSM(C-BPI?)Æ·ÅÆÅÅÃûºÍÆÊÎö±¨¸æÖУ¬£¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿ÚǽÃæÈ齺ÆáÓëľÆ÷ÆáÍ¿ÁÏ£¬£¬£¬£¬£¬£¬£¬Ë«Ë«ÔÚ¸÷×ÔÆ·ÀàλÁÐC-BPIÆ·ÅÆÁ¦Ö¸Êý°ñµ¥µÚÒ»[3]¡£¡£¡£¡£¡£±ðµÄ£¬£¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿ÚÓÚ½üÆÚÉÏ°ñÁË¡°¸£²¼Ë¹2022È«ÇòÆóÒµ2000Ç¿¡±£¬£¬£¬£¬£¬£¬£¬Á¦Ö¤ÁËΤµÂÍøÕ¾¹Ù·½Èë¿ÚµÄÎȽ¡Ó²ÊµÁ¦[4]¡£¡£¡£¡£¡£

×÷Ϊͷ²¿Í¿ÁÏÆ·ÅÆÖ®Ò»£¬£¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿ÚÒ»Ö±¼ûÖ¤²¢¼ÓÈë×ÅÖйúÍ¿ÁϹ¤ÒµµÄ²ýÊ¢Éú³¤¡£¡£¡£¡£¡£Î´À´£¬£¬£¬£¬£¬£¬£¬Î¤µÂÍøÕ¾¹Ù·½Èë¿Ú½«²»¸ºÐÅÈκÍÆÚ´ý£¬£¬£¬£¬£¬£¬£¬ÎªÏûºÄÕß¼°ÐÐÒµ¿Í»§´øÀ´¸ü¶àÓÅÖʵÄͿװ½â¾ö¼Æ»®£¬£¬£¬£¬£¬£¬£¬ÈÃÆ·ÅƸü¾ßºã¾ÃÐËÍúµÄÉúÃüÁ¦£¬£¬£¬£¬£¬£¬£¬ÕæÕýʵÏÖ¡°Ë¢ÐÂÓÅÃÀÉúÑĿռ䡱µÄÆ·ÅÆʹÃü¡£¡£¡£¡£¡£